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Who Am I? - By Ajit Patel, Sanda Wellness & Wellbeing Group


Mr. Ajit Patel, the CEO and Founder of Sanda Wellness & Wellbeing Group & n-gage began his entrepreneurial journey in the UK with a degree in Pharmacy. Earlier this year, Ajit had launched n-gage, a comprehensive feature packed messenger, focused on the privacy of the user and their messages. It is a new breed of messengers, with features that will make sending messages more fun and expressive regardless of whether the user has a smartphone.

In mid-80’s, Ajit started his own retail pharmacy before venturing into the printing business where he gained considerable experience in marketing and outsourcing. It is through his learnings, Ajit’s ambition of wanting to build an organisation that maintains people’s health and wellbeing became tangible. By 1989, he was Co-Founder, Chairman and CEO of Goldshield Group, one of the most successful pharmaceutical companies to be run by a person of Indian origin in the UK.

During the millennium, Goldshield was awarded as one of the top 200 Best Small Companies outside US with $1billion or less in revenue by Forbes Global Magazine. Ajit was also one of the first people of Indian origin to list a company on the London Stock Exchange. He was awarded with the Omnicomm British Young Entrepreneur Award in 2000. Goldshield was delisted in 2009 and subsequently privately sold to Cinven in 2012 for over US $700 million. In 2002, Goldshield became the 4th most recognised healthcare brand in the UK according to Reader’s Digest.

Ajit’s strength lies in his ability to understand trends and how it may impact the consumer. Through his innate motivation to educate himself in the existing pitfalls of current technology and wellness trends, Ajit has pushed boundaries in n-gage’s development to bridge the gap between the current technology and wellness trends and consumer’s needs. Whether it is in his professional or personal life, Ajit has drawn inspiration from influencers such as Steve Jobs, Mahatma Gandhi and even the Hollywood fictional character Yoda to build businesses and understand people.

When he is not conducting operational, marketing or business strategy meetings, Ajit channels his energy into the artistic space through painting and photography.

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